I had intended for this blog to be a light-hearted little thing except when one or another politician got up my nose. However, I am aware that there are lots of serious-minded bloggers and citizen journalists out there, beavering away and doing their best to make the world just a little better for all of us. There are also proper, real journalists with proper, real, paid jobs and on a good day I am prepared to allow that they too just want to make the world a little better.
The
Internet Manifesto was created by a group of German journalists and bloggers. It addresses some of the issues any thinking citizen of a technological democracy. It also lists the realities traditional media organisations have to face when coming to terms with a socially-networked bunch of consumers. I reprint it in full below.
I'd like to spend the next week or so looking in detail at each of the articles of The Internet Manifesto before I get on with the much easier task of being rude about Peter Mandelson and since this is my blog, that's what I'm going to do.
Internet Manifesto
How journalism works today. Seventeen declarations.
1. The Internet is different.
It produces different public spheres, different terms of trade and
different cultural skills. The media must adapt their work methods to
today's technological reality instead of ignoring or challenging it.
It is their duty to develop the best possible form of journalism based
on the available technology. This includes new journalistic products
and methods.
2. The Internet is a pocket-sized media empire.
The web rearranges existing media structures by transcending their
former boundaries and oligopolies. The publication and dissemination of
media contents are no longer tied to heavy investments. Journalism's
self-conception is--fortunately--being cured of its gatekeeping function.
All that remains is the journalistic quality through which journalism
distinguishes itself from mere publication.
3. The Internet is our society is the Internet.
Web-based platforms like social networks, Wikipedia or YouTube have
become a part of everyday life for the majority of people in the
western world. They are as accessible as the telephone or television.
If media companies want to continue to exist, they must understand the
lifeworld of today's users and embrace their forms of communication.
This includes basic forms of social communication: listening and
responding, also known as dialog.
4. The freedom of the Internet is inviolable.
The Internet's open architecture constitutes the basic IT law of a
society which communicates digitally and, consequently, of journalism.
It may not be modified for the sake of protecting the special
commercial or political interests often hidden behind the pretense of
public interest. Regardless of how it is done, blocking access to the
Internet endangers the free flow of information and corrupts our
fundamental right to a self-determined level of information.
5. The Internet is the victory of information.
Due to inadequate technology, media companies, research centers,
public institutions and other organizations compiled and classified the
world's information up to now. Today every citizen can set up her own
personal news filter while search engines tap into wealths of
information of a magnitude never before known. Individuals can now
inform themselves better than ever.
6. The Internet changes improves journalism.
Through the Internet, journalism can fulfill its social-educational
role in a new way. This includes presenting information as an
ever-changing, continual process; the forfeiture of print media's
inalterability is a benefit. Those who want to survive in this new
world of information need a new idealism, new journalistic ideas and a
sense of pleasure in exploiting this new potential.
7. The net requires networking.
Links are connections. We know each other through links. Those who
do not use them exclude themselves from social discourse. This also
holds for the websites of traditional media companies.
8. Links reward, citations adorn.
Search engines and aggregators facilitate quality journalism: they
boost the findability of outstanding content over a long-term basis and
are thus an integral part of the new, networked public sphere.
References through links and citations--especially including those made
without any consent or even remuneration of the originator--make the
very culture of networked social discourse possible in the first place.
They are by all means worthy of protection.
9. The Internet is the new venue for political discourse.
Democracy thrives on participation and freedom of information.
Transferring the political discussion from traditional media to the
Internet and expanding on this discussion by involving the active
participation of the public is one of journalism's new tasks.
10. Today's freedom of the press means freedom of opinion.
Article 5 of the German Constitution does not comprise protective
rights for professions or technically traditional business models. The
Internet overrides the technological boundaries between the amateur and
professional. This is why the privilege of freedom of the press must
hold for anyone who can contribute to the fulfillment of journalistic
duties. Qualitatively speaking, no differentiation should be made
between paid and unpaid journalism, but rather, between good and poor
journalism.
11. More is more - there is no such thing as too much information.
Once upon a time, institutions such as the church prioritized power
over personal awareness and warned of an unsifted flood of information
when the letterpress was invented. On the other hand were the
pamphleteers, encyclopaedists and journalists who proved that more
information leads to more freedom, both for the individual as well as
society as a whole. To this day, nothing has changed in this respect.
12. Tradition is not a business model.
Money can be made on the Internet with journalistic content. There
are many examples of this today already. Yet because the Internet is
fiercely competitive, business models have to be adapted to the
structure of the net. No one should try to abscond from this essential
adaptation through policy-making geared to preserving the status quo.
Journalism needs open competition for the best refinancing solutions on
the net, along with the courage to invest in the multifaceted
implementation of these solutions.
13. Copyright becomes a civic duty on the Internet.
Copyright is a cornerstone of information organization on the
Internet. Originators' rights to decide on the type and scope of
dissemination of their contents are also valid on the net. At the same
time, copyright may not be abused as a lever to safeguard obsolete
supply mechanisms and shut out new distribution models or license
schemes. Ownership entails obligations.
14. The Internet has many currencies.
Journalistic online services financed through adverts offer content
in exchange for a pull effect. A reader's, viewer's or listener's time
is valuable. In the industry of journalism, this correlation has always
been one of the fundamental tenets of financing. Other forms of
refinancing which are journalistically justifiable need to be forged
and tested.
15. What's on the net stays on the net.
The Internet is lifting journalism to a new qualitative level.
Online, text, sound and images no longer have to be transient. They
remain retrievable, thus building an archive of contemporary history.
Journalism must take the development of information, its interpretation
and errors into account, i.e., it must admit its mistakes and correct
them in a transparent manner.
16. Quality remains the most important quality.
The Internet debunks homogenous bulk goods. Only those who are
outstanding, credible and exceptional will gain a steady following in
the long run. Users' demands have increased. Journalism must fulfill
them and abide by its own frequently formulated principles.
17. All for all.
The web constitutes an infrastructure for social exchange superior
to that of 20th century mass media: When in doubt, the "generation
Wikipedia" is capable of appraising the credibility of a source,
tracking news back to its original source, researching it, checking it
and assessing it--alone or as part of a group effort. Journalists who
snub this and are unwilling to respect these skills are not taken
seriously by these Internet users. Rightly so. The Internet makes it
possible to communicate directly with those once known as
recipients--readers, listeners and viewers--and to take advantage of
their knowledge. Not the journalists who know it all are in demand, but
those who communicate and investigate.
Internet, 07.09.2009
Translated from the German by Jenna L. Brinning